![]() Measuring the change in DAU can be a lot more revealing. As we discussed above, a company's definition has a lot to do with the numerical value of DAU. Taken at a single point, DAU can be misleading. In other words, how many users find the website or app useful enough to access it everyday? That is what DAU measures. MAU will also fluctuate greatly depending on a company's definition of DAU.ĭAU is a popular metric used by technology experts and investors to measure both the popularity and the potential for growth of an online platform or app. This number is also used to show a company's growth or popularity. Some warn that DAU is not always indicative of a healthy or successful company or product.ĭAU is used to calculate MAU - or monthly active users. A slight variation in what a company considers an active user, changes the results drastically. The difficulty with DAU is that it is calculated differently by each company internally. A product or website is considered "sticky" if a high number of users choose to interact with the product on a daily basis. Many businesses see DAU as a measurement of success. This definition would be different on a social media site. The user would have to actually play the game to be considered active. But, the actual definition of interaction is defined differently by each company. They must go beyond simply glancing at a website. In order to be considered active, the user must take action on the website or application. ![]() Users are defined as a visitor to a website or a user who has downloaded and accessed an app. How DAU worksĭaily Active Users are what they sound like: the number of daily unique users on a website. In order to calculate a DAU, a business must determine the definition of a user and the definition of an action. The higher the DAU, the more “sticky” or successful a website or product is viewed. It is a tool used to measure the success of an online product or website. Daily Active Users, or DAU, is the measurement of the number of users who are active on an app or website each day. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |